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"Social networks aren't about Web sites.
They're about experiences"
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In 2009 Mike Dilorenzo who at the time worked for the NHL as their Social Media Marketing Direct, was quoted saying "Social networks aren't about Web sites. They're about experiences." His quote has since been re-quoted, re-posted, re-tweeted and you name it, over and over again. Mike was trying to get the point across, when you go to a social network site you are looking or should be looking for an experience, but these are not just a web site.
Look at it in terms of the Brick and Mortar world, if you said, at 123 Parsons Lane there is a building, who would really care. Those people might conjure images such as this one(on right), an old abandoned place, not too exciting.
Personally, I like to check into my social media sites (Facebook, Pinterest and LinkedIn) to see what's happening with my friends, family colleagues and community. I'm always curious to see, what are the most Liked images on Pinterest, because I want to know what's in, and who's changed jobs, or their professional picture on LinkedIn. What I'm really saying is, I hang-out at these sites, for HOURS a day! It's not about going to these companies web sites, it's about visiting a social network and learning that my friend got engaged this past weekend, I got goose bumps.
- 83% of people believe platforms like Twitter and Facebook help them make new friends
- 40% of people spend more time socializing online than they do face-to-face (source: AllTwitter)
- 80% of active internet users visit social networks and blogs (Source: AllTwitter)
- companies that blog have 55% more website visitors
Anne, I also agree with this statement. But it doesn't just pertain to social media. All you have to do is look at the explosion the last couple of years in how companies tout the "customer experience" in their rhetoric and how they approach their clients. Many companies now have dedicated customer experience teams, and I think a primary reason for this is that customers have choices they didn't have in the past, and they (customers) will go where they will likely get the best experience.
ReplyDeleteI clicked on your link to thesocialskinny.com, and while I found the plethora of statistics interesting - and in many cases somewhat shocking - I didn't feel that Cara properly referenced the sources for these stats. So my confidence level in them was somewhat diminished. Having said that, they mirror many of the stats we hear in our daily lives and some of them are just common sense too.
And common sense tells me that if somebody is going to sit for hours on various social media sites, they must be enjoying, or at least deriving some benefit, from that experience. So that in itself supports the statement. And you obviously believe that too since you incorporate that into your business activities and customers.
I agree with this statement Anne. The part where you were talking about the old abondoned building and it wouldnt be talked about unless say it was a club. That's something that would come across in conversation with my friends if that happened we would be right there checking it out! The statistics that you posted are remarkable it seems now a days people can communicate better with each other over Social Media then in person. What is this world coming to!!
ReplyDeleteMike DiLoronzos' quote "Social networks aren't about Web sites.
ReplyDeleteThey're about experiences" is very true and you defined this quote effectively here in your blog.
I have also that statistic you mentioned "83% of people believe platforms like Twitter and Facebook help them make new friends." I have seen this stat around and I completely agree with it and believe it to be true for my self. Excellent Job!